In a head-to-head battle, which will be victorious — Social or Search? Your SEO expert will tell you to invest in search – it’s the way to grow your business. Your Social Media guru will say that search has it’s place, but the path to success is through social channels. Turns out, they are both right, as illustrated in this infographic from MDG.

Social vs Search [infographic by MDG Advertising]

Infographic by MDG Advertising

And the Answer is …

If your primary goal is to increase traffic, SEO comes out ahead. Local businesses concerned with increasing their visibility also rely on SEO. However if you are primarily concerned with brand awareness and engagement, social wins hands down.
The take away? Invest in both SEO and Social – and don’t forget a strong content plan – for a complete marketing strategy that propels growth and creates happy, engaged customers.